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Re: Fwd: Physics News Update 867


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Re: Fwd: Physics News Update 867



Dear Colleagues,
please take note of this message.  It is very important that our results 
can be expressed in simple terms suitable for  a broad audience. For 
your PRL publications make sure to provide the requested summaries meant 
for a broad audience of readers. Kandice Carter offers help in making 
these summaries suitable for such use.
Best regards,
Volker Burkert


  Kandice Carter wrote:
> FYI - 
>
> As noted in the publication below, the AIP is transitioning to 
> providing more general information for non-science journalists. 
>
> This will directly affect the PRL summaries requested from paper 
> authors. Information from the summaries (requested in the Publicity 
> and Outreach section at the bottom of all PRL acceptance e-mails) is 
> used to compile this publication. The introductions of future 
> summaries will now need to be as general as possible in order to reach 
> the expanded audience, and the science presented in the summaries will 
> need to be kept at the most basic level achievable, while still 
> communicating the importance of the new result.
>
> We'll continue to assist scientists with these summaries upon request. 
> Please encourage authors to contact Public Affairs when you know of 
> upcoming publications, so that we can assist authors in publicizing 
> JLab research in a timely manner through the PRL summaries and other 
> avenues.
>
> Thanks, 
> Kandice
>
>
> Begin forwarded message:
>
>> *From: *physnews@aip.org <mailto:physnews@aip.org>
>> *Date: *July 28, 2008 2:09:27 PM EDT
>> *To: *kcarter@jlab.org <mailto:kcarter@jlab.org>
>> *Subject: **Physics News Update 867*
>> *Reply-To: *physnews@aip.org <mailto:physnews@aip.org>
>>
>> INSIDE SCIENCE RESEARCH---PHYSICS NEWS UPDATE
>> The American Institute of Physics Bulletin of Research News
>> Number 867  July 28, 2008      www.aip.org/pnu <http://www.aip.org/pnu>
>> by Phillip F. Schewe, James Dawson, and Martha Heil
>>
>> TO OUR READERS: PHYSICS NEWS UPDATE has been prepared by the Media
>> and Government Relations division of the American Institute of
>> Physics.  Since its founding almost 18 years ago, PNU has aimed to
>> provide science journalists with breaking news from physics journals
>> and meetings.  PNU has now joined forces with another AIP news
>> service, Inside Science News Service (ISNS).  ISNS reports on
>> breaking news and the science behind current affairs and is
>> distributed to newspapers, to reporters who do not normally cover
>> science, and to science journalists.  PNU will now transition into
>> "Inside Science Research --Physics News Update," the research
>> section of this broader AIP news service. We hope that the readers
>> of PNU will appreciate this effort to keep physics in the news by
>> preparing reports suitable for a wider audience, a step taken in
>> order to address the increasing scarcity of science reporters and
>> science sections at newspapers. Some of the news items presented
>> here will be longer than before and will provide a more general
>> background.  We invite reader comments on this evolutionary
>> development at the following address: insidescience@aip.org 
>> <mailto:insidescience@aip.org>
>>
>