The direct calculation of nucleon structure from first principles is an unsolved challenge for quantum chromodynamics (QCD). In particular, parton distribution functions (PDFs), which capture the longitudinal momentum structure of fast-moving nucleons, are defined on the light cone and are not directly accessible in Euclidean lattice QCD. To circumvent this problem, moments of PDFs can be expressed in terms of matrix elements of local operators, but these operators suffer from power-divergent mixing, which stems from the hypercubic symmetry of the lattice regulator. I will introduce a new method that suppresses this power-divergent mixing, at the expense of introducing a new physical scale in the continuum. I will highlight the role that this method plays in ab initio calculations of PDFs and outline a programme for the direct determination of nucleon structure on the lattice.