Join RTPO for the kickoff of the 2025 Just Desserts series with a case study in real-time commercialization progress! We will share an overview of the path and process from inception and invention disclosure to opportunity identification and industrial relationship development. Come hear about the customer discovery process to identify commercial demonstration projects and peek into how relationships with industry are developed and nurtured. This case study illustrates the winding and exciting pathway to commercialization. As with any pioneering endeavor, commercializing low-TRL research is not for the faint of heart, yet with patience and teamwork we really can bring science to society!