Just Desserts Innovation Series

  • Just Desserts Innovation Series
    2022-12-01EST14:00:00 ~ 2022-12-01EST15:30:00
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When you're building or planning a new product or project, which do you consider first: the final product itself or the people who will interact with it? The next workshop in the RTPO series will introduce the concept of customer development and how it differs from traditional product development. You'll learn about the discovery process, and how to carry out interviews that uncover core needs before any real development work is carried out. This session will be facilitated by Marty Kaszubowski from the Innovation Commercialization Assistance Program (ICAP) at George Mason University. Marty has spent his entire career in technology and space innovation, and we are thrilled to have him impart his wisdom to the lab. Register now to save your slice!

Event Date
Scientific Program
Contact Name
Marla Schuchman
(757) 269-7566